WELCOME TO ELEANOR’S BLOG

As a woman entrepreneur, your job is to build the business ONLY YOU can build.

The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.

You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.

I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.

If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.

Why? Because it’s funny, smart and genuinely helpful.

IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.

HOW I TRANSFORMED MY WEEKLY CALENDAR

In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.

BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION

Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.

THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING

If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.

DON’T CAST YOUR PEARLS BEFORE SWINE

Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.