I’m the CEO of SafiMedia, the host of the Power + Presence + Position podcast, and the matriarch in a family of men and boys.

My story and heritage mean a lot to me. Here’s what you need to know.

I’m descended from the eldest brother of the last king of Fiji. In Fijian culture, the second eldest brother was chief, and the eldest brother was the chief’s key advisor. Advising leaders has been in my blood for generations.

My life’s work has been to take that patriarchal lineage, make it my own and share it with women around the world.

Today I advise women entrepreneurs at all stages of growth. My work focuses on inspiring, teaching and coaching them to build businesses that generate C.I.A — cash, influence and autonomy.

I am also descended from Welsh coal miners and Danish Vikings which means I’m humble, hardworking and fierce as hell.

My mother gave up a successful teaching career to raise me and my siblings, a decision that rendered her completely financially dependent on my father. One day, after a disagreement with my father about money my mother told me this:

“Eleanor — money is POWER. Always make your own money.” This brief, powerful moment ignited in me a fire to protect, uphold and advance the economic power of women.

But even more important than my past is my present and future.

The world of business has been dominated by men’s teachings, voices, and contributions. In the sphere of business — as in so many walks of life, women’s voices have been silent.

My life’s work is about reshaping the narrative of “business success”, to be inclusive AND reflective of women’s unique voices, experiences, and approaches to growth.

I believe that when the story of what it means to be successful in business is shaped by a feminine lens, the world becomes a more equitable, sustainable and enjoyable place.

If you have read this far it means you are picking up what I’m putting down.