WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:
Etsy CFO Rachel Glaser on How to Accelerate Your Career with a Brand First Approach (+ full podcast transcript)
Rachel Glaser is the CFO of Etsy, sits on the board of The New York Times Company, and is my guest on today’s episode of Fierce Feminine Leadership. After 19 years at The Walt Disney Company (where she was the first person to work flexible hours...
You’re Ready if You Say You Are (+Full Podcast Transcript)
You’ve decided that you want to take the next leap in your career or business, but you’re waiting until you’re 100% prepared for this big shift. Sounds sensible, right? Wrong. Waiting to be completely prepared -- honing your skills, building...
How Women Leaders Boss Up
Hi Fierce One, My focus this month has been highlighting success strategies of powerhouse women in business. I released a white paper on the topic, created a podcast series exploring 5 lessons powerhouse women leaders had to unlearn, and hosted...
Building a Powerhouse Career in Fintech with Blispay Co-Founders Tonya Flickinger and Christine Poulon (+ full podcast transcript)
“Don’t be afraid of your gender. It really is an asset.” - Tonya Flickinger Blispay co-founders Tonya Flickinger and Christine Poulon are true pioneers in more ways than one. They’ve revolutionized point-of-sale financing in the online space,...
Why Successful Women Are More Selfish (+ full podcast transcript)
Imagine the one-and-only Serena Williams. How would you describe her? The words, FIERCE, WORLD CHAMPION and GODDESS probably spring to mind. A word that probably DIDN’T spring to mind? Selfish. But guess what? High performance athletes ARE...
Why Your Fear of Overwork is Killing Your Ambition (+ FULL podcast transcript)
Arianna Huffington had a huge wakeup call when she woke up in a pool of blood on the floor of her home office. She had collapsed from exhaustion and hit her head on the corner of her desk, breaking her cheekbone and cutting her eye. She had...
You Are Your Best Investment
I love money. I do. I love generating money, I love saving money, I love giving money, I love investing money, and I REALLY love splurging on small, luxurious gifts and experiences for myself and the people I care about. I take my financial...
EP258: Ruling Silicon Valley HER Way with Michelle Zatlyn
Silicon Valley’s maverick entrepreneur, Michelle Zatlyn, isn’t afraid to jump in the ring with some of the internet’s shadiest bad guys. As co-founder and Chief Operating Officer of CloudFlare, Michelle is making the internet a safer, faster and...
3 Reasons Women Need To STOP Collaborating (+ FULL podcast transcript!)
Do you REALLY want to be part of that “synergistic collaboration”, or are you just playing nice? Collaborations are often touted as the essential ingredient for businesses that want to to reach next-level success. And it’s true. Collaborations...
But do YOU approve of yourself?
Last week, someone I respect and admire publicly disagreed with me about something I wrote. My inner gladiator high fived myself when I saw her comments because I know that if I can’t be publicly disagreed with from time to time, then I’m likely...
The Power of Showing Up 100% YOU, No Holds Barred with Annie Rogaski (+ FULL podcast transcript!)
“You went into court and you didn’t want to be different. You wanted everyone to see you as a lawyer and the standard for a lawyer was a man.” - Annie Rogaski Annie Rogaski spent the first part of her career showing up as someone else. It was...
The Dumbing Down of Women Supporting Women
“THIS is why I hired you! I was so tired of having other coaches “yes” me.” My client, R., said this to me seconds after I delivered some blunt feedback during a coaching session. I had been kind, loving…and utterly direct. R. is a successful...
My Interview on Glambition Radio
Hi Fierce One, Glambition Radio with Ali Brown is one of my favourite podcasts -- and one of THE top-ranked business podcasts period. It was a dream come true to be a guest on the show this week, and I must say -- my conversation with my mentor...
It’s Already in You
Well hello Fierce One, Earlier this week, I spoke to one of my Incubator clients who is on track to dramatically increase her sales this year as a result of two elegant power moves. The best part is that she’ll accomplish this without really...
Why I Only Buy Expensive Wine (a Novel Success Strategy)
Some years ago, I made a life-changing decision: I would only purchase store-bought wine that cost more than $23 per bottle. Because cheap wine tastes worse and can give you a headache after two glasses. In other words, I decided to raise my...
If You’re the Smartest One in the Room…
Hey Fierce One, Before the Super Bowl, my friend Cathy posted a photo of Tom Brady on her Instagram feed with a caption wishing him luck. One of her followers responded with a disparaging comment about Brady, saying that his time was “over.”...