WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:
The World Won’t End
Well hello there Fierce One, As weeks go, this week has NOT been my favourite. I woke up early Monday morning with a brutal headache/fever and did battle with a cold all week. At first I thought I’d take Monday morning off. As my cold worsened,...

5 Organizational Strategies Of Powerhouse Women
"Your success is directly related to your ability to get — and stay — organized." Annette Verschuren, former CEO Home Depot Canada Perhaps you’ve had this feeling before — the feeling of being disorganized, overwhelmed, behind the eight-ball....
Why You Need to Stop Asking Heavy Hitters Out for Coffee (and What to do Instead)
It’s early morning in the Bahamas, and in an hour’s time, I’ll be kicking off the final day of our business strategy retreat for the Incubator Mastermind -- a 12-month growth intensive for female founders. We’re having a BLAST down here, and...
Go All In
Hello Fierce One! By the time you read this, I’ll be lying in the sun on Grand Bahama, deciding whether to go for a swim in the pool or ocean. Just kidding -- it’s always the ocean. Two years ago, I was out sailing on a catamaran off Freeport,...

Why You Need to Get Publicly Embarrassed More Often (No, Really)
When I was 16 years old, my father and I made a deal that at 9:30 p.m. the following night, I would wait for him to pick me up outside the front door of David Rice’s house (David was having a party). At 9:15 p.m., my dad came INTO THE HOUSE to...
Behind The Scenes of Our New Website: 5 Lessons Learned
2018 kicks off with the launch of our brand new website In this post, I’ll take you behind the scenes of our website redevelopment, and share 5 lessons learned from this massive undertaking. The backstory In early 2016, I considered revamping...
A look inside my fierce goal setting process
Learning how to set effective goals is a core psychological skill of high performance. That’s why I devote a great deal of time and effort in my own life and business — and in my coaching relationships — to setting the right goals.

Never Start with An Apology
Beginning with an apology is, in body language terms, very similar to walking into a room carrying a giant placard that says, DON’T LISTEN TO ME, I’M INSECURE. I’m not saying you should never apologize. (I’m Canadian, to encourage a ban on apologies would be treason). I’m simply saying: never start an interaction with an apology.

Behind the Scenes of Six-Figure Podcast
I launched the Fierce Feminine Leadership podcast out of LOVE. Love for interviewing. Love for storytelling. Love for journalism. And love for my tribe; I knew that podcasting would prove to be an incredibly valuable and intimate way to connect women like YOU with stories, tools, resources and interviews to help you be the very best you. What I didn’t anticipate was just how lucrative podcasting would become, nor how it would profoundly alter the trajectory of my business and life in such a powerful, positive way.
Working Mom Guilt (and how to defeat it)
Working mom guilt is a condition that affects millions of working women worldwide. These women feel they’re not doing enough, being enough, not helping enough. They worry their careers are having serious, long-term negative consequences on their children’s lives and the well-being of their families. In this video, Eleanor shares 3 tips to help you deal with the soul sucking condition known as working mom guilt.
Elevator Pitch: How to create your elevator speech
Great elevator pitches have five key components. Learn how to master them here.
How I Manifested My Ultimate Dream Mentors
A few weeks ago, while out hiking with my dogs, I sent a request out into the universe…a few days later, my wish was granted in a bigger, more amazing way than I could have imagined. Read about it here.
Women & Mentorship: The 10 Minute Rule for Dealing with Heavy Hitters
You’ve landed the attention of a powerful person…now what?
One crazy-simple way to build a powerful network
Your network truly is your net worth. Here is a simple tool you can start using TODAY to build a powerful, authentic and nurturing network.
3 Reasons You Need to Quit Doing Everything On Your Own
Like many of you, I’m a lone wolf: I enjoy my own company and find working toward my own goals to be incredibly rewarding. And yet — investing in building community and deepening my connections with like-minded people has been a game-changer. I get into it here.
How to WORK LESS and EARN MORE
If you don’t appreciate your value and own your worth, all the negotiation skills in the world won’t help you.




