WELCOME TO ELEANOR’S BLOG

As a woman entrepreneur, your job is to build the business ONLY YOU can build.

The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.

You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.

I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.

If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.

Why? Because it’s funny, smart and genuinely helpful.

IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.

HOW I TRANSFORMED MY WEEKLY CALENDAR

In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.

Judge Judy meme

BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION

Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.

THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING

If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.

DON’T CAST YOUR PEARLS BEFORE SWINE

Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.

Then continue reading here:

The antidote to fear is focus

One of the biggest fallacies about fear is that it’s a problem. Fear is the most natural thing in the world. The problem is when we allow fear to control us, or hold us back from doing the things we want to do. Perhaps you’ve seen the mantras and bumper stickers...

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Most successful women have faced this problem

It’s that feeling you get when things are going so well -- maybe you’ve received that big promotion you were after and your family life is going great -- that you become convinced that something HAS to go wrong. If this is you, listen up! In this Episode, I discuss...

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Women in Cybersecurity featuring Galina Antova

Galina Antova is a cybersecurity entrepreneur and co-founder of Claroty - a purpose-built cybersecurity platform for industrial IoT networks. She has worked with big-name companies such as Siemens and IBM. In 2011 she was awarded the prestigious MBA scholarship with...

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Do you have upper limit problem?

So you’re going along, living your life, doing your thing and it’s one of those blissful phases where everything is working out really, really, well. And as much as you’re enjoying it, you find yourself spending an inordinate amount of time waiting for the shoe to...

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The Growth Zone Sucks and Here’s Why It’s Amazing

Hello fierce one, I’m willing to bet you’ve heard this advice before: Get comfortable being uncomfortable. I’m pretty sure there is a song on my yoga playlist with that name. There’s likely a kombucha brand that’s called “Lean into discomfort”...

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3 Fallacies That Are Holding You Back From Getting Promoted

Repeat after me, fierce one: “It is OK to want to be recognized for my work.” Wanting recognition for the things you do -- the impact you are having, the people you are mentoring, the important projects you are driving - does NOT mean you are a bad person. It means...

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How I Structure My Arguments and Presentations

Persuasive communication is a hallmark of effective leadership. If you can’t get people to listen to you, or if you struggle to get at least a few other people to buy in to your ideas, it’s virtually impossible to lead or get results. In the run...

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Let’s Elevate the Conversation (Incoming Rant)

Dear Fierce One, This past week, as I was scanning around for new business podcasts and I came across a very popular one. The episode focused on productivity -- a topic near and dear to my heart. I'm always curious about next level advice and...

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My Tips for Building “Unreasonable Confidence”

Hi Fierce One, Are you currently working toward a goal you haven’t achieved before? Are you looking to produce an extraordinary result (in business, life, or health) that tests your limits in some way? If so, you need to build unreasonable...

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5 Regular Practices I Use To Stay Focused & On Track

Do you struggle to stay focused and on top of competing priorities? Have you ever committed to a goal, worked toward it, then found yourself so sucked in by day to day issues that weeks pass and you haven’t advanced your most important agenda...

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Confidence is Non-negotiable for Women Entrepreneurs

Hello Fierce One, I’m heading to the beach for a week of R&R. One of the things that fascinates me about the ocean is its myriad dimensions: shifting colours, textures, moods, sometimes all in the space of a day. Confidence is oceanic like...

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Small Group & Accountability Coach Wanted

Fun, fast-growing women’s leadership development company is on the hunt for a committed small group & accountability coach. This is a part-time contract position (with potential to move to full time in the future), and is open to candidates...

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