WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:

Brave Not Perfect with Reshma Saujani, CEO and Founder of Girls Who Code
Reshma Saujani was sitting in a windowless conference room when her best friend called. She was 33, she had been “the perfect immigrant daughter”, but she was living a life she didn’t want. She hated her job and found herself asking: “is this it?” When she answered...

Apparently Women Have ZERO To Contribute On What It Takes To Be Successful In Business.
I discovered this when I googled “business success quotes” and BARELY ANY WOMEN SHOWED UP. Women’s voices are all too often missing from elevated conversations in business, and this infographic is PROOF. Here’s what you can do: #1 :Share this post. (We need to educate...

How To Generate Momentum By Leveraging Formulas
If you lead a company and that company does less than $3 million in sales per year, you are the Chief Momentum Officer of that firm. Therefore, since the VAST majority of women-owned businesses do not generate more than $3 million in annual revenues, I’m going to take...

My “Open The Envelope” Method
If you are really serious about building a 7-figure business that runs like a well-oiled cash machine, you need to maintain the twin states of being locked in and aligned. When you are “locked in” you’re channeling a masculine-type energy to remain steadfastly focused...

Wanted: Superstar Marketing & Community Outreach Coordinator
Fun, fast-growing women’s leadership development company is on the hunt for a superstar Marketing & Community Outreach Coordinator. This is a full-time position. To be successful in this role, it’s essential that you’re committed to our mission and aligned with...

Do women entrepreneurs lack ambition?
Years ago I made the difficult decision to release an acquaintance. Z was a professional friend. She was whip smart and asked excellent, thought provoking questions. But over the course of a number of conversations, I began to notice a worrying trend. Z harbored a...

Behind The Scenes of Your Million Dollar Message Workshop
Last weekend I hosted my fourth Million Dollar Message workshop in Toronto. I have hosted close to 25 live events over the last 4 years. Each has been magical and impactful in its own way. Yet there was something undeniably powerful about this workshop. So I thought...

How to decide whether to stick with your plans or cut your losses
In a profound losing streak that has since become legendary in the annals of stand out women billionaires, J.K. Rowling’s first Harry Potter manuscript was rejected by 12 publishers before it was finally picked up. Similarly, Sarah Blakely (Spanx founder, a.k.a.my...

Time Management Mistakes: The Difference Between Strategic Actions and Ongoing Tasks
Are you making this (all-too-common) time management mistake? On episode 41 of Power Play, I discuss the difference between strategic actions and ongoing tasks.This is the fourth installment in a series of next-level time management tips for women entrepreneurs....

Why I “niched down.”
When I first started my coaching and training business, the idea of “niching” – serving an ultra specific group of target clients – felt like a straitjacket. I didn’t want to niche down. So I purposely cast a wide net. I wanted to get a feel for...

Calendars that Work: The (BIG) Difference Between Filling and Editing Your Calendar
Is your calendar out of control? In episode 40 of Power Play, I discuss the (BIG) difference between filling your calendar and EDITING your calendar (AND how you can do both effectively). This is the third installment in a series of next-level...

Maintain Your Focus and Attention With These Time Management Skills
Maintaining your focus and attention is an absolute MUST for ambitious women entrepreneurs. In episode 39 of Power Play, I discuss the time management skills you'll need to control access to yourself so you can avoid the kind of distractions...

Time management tips for women entrepreneurs (that ACTUALLY WORK)
There is a LOT of information out there to help you manage your time effectively. BUT, when it comes to powerhouse women entrepreneurs (like YOU), the same old advice just doesn't cut it. Ambitious women in business need NEXT LEVEL time management tips to reach their...

Curiosity is a Strategy with Shama Hyder
Shama Hyder is the marketing genius behind Zen Media, a global digital marketing and PR firm dedicated to helping brands stay relevant, become more social, and connect with their customers in the digital age. She was named as one of the Top 10 Voices in Marketing by...
The Unexpected Key to Persuasive Communication Skills
Simply sharing your message is not enough. If you want your message taken seriously AND acted upon, you MUST follow this simple rule of persuasive communication. https://youtu.be/X7op-DsJOB8 Make sure not to miss a single video. Click here to...
Coco Chanel, Oprah Winfrey and Brené Brown Have THIS. Do YOU?
There isn’t a single world-class female entrepreneur who hasn’t mastered her Million Dollar Message: Oprah Winfrey. Brené Brown. Coco Chanel. And now YOU. I’m currently looking for 30 women entrepreneurs who want to collaborate with me to find,...




