WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:

Losing alcohol, dropping pounds and feeling terrible (as a business strategy)
Twenty-two months ago I saw a photo of myself on vacation and I didn’t like what I saw. I was smiling but not vibrant, had dark circles under my eyes, an expanded mid-section and a glass of wine in my hand. For about a year, I did little to address my situation. I...

Seeking Senior Executive Assistant – $70K compensation, 6 Weeks Vacation
I am looking for a smart, sophisticated and meticulous Senior Executive Assistant who is ready to help an award-winning CEO double her productivity AND empower thousands of women around the world. I am seeking a savvy, highly organized self-starter to be my right hand...

Commitment Exposure
Each time you commit to something significant, you open yourself up to risk. You commit to hosting an event...you run the risk of no one showing up. You commit to hiring a new employee...now you are on the hook for his salary. You cut ties with a long-standing...

He Told Me To Quit…Then He Joined The Company
Please note: If you are in ANY need of encouragement to keep going in your business – whether you’re just starting out, or you are already leading a multi-million dollar enterprise, keep reading. I did not grow up dreaming of becoming an entrepreneur. I wanted to be...

How to tell if you are making important business decisions based on LIES
Each and every day, you are making important decisions in your business. Should I hire an executive assistant? Should I raise my prices? Should I eliminate one of my offerings? How many launches will I run this quarter? Should I write a book or start a podcast? When...

5 Lessons From Being My Husband’s Business Partner (And Boss)
Have you ever dreamed of “retiring” your partner, hiring your spouse, or having your mate join you in your company? (I’m aware that this may well be your worst nightmare.) But one woman’s nightmare is another woman’s dream. Case in point: each week, I speak with women...

Do you know core difference between a 4-figure decision and a 7-figure decision?
By the time you read this blog post, you will have already made between 3-8 decisions THIS WEEK that seem small and insignificant… ...but will in fact exert a subtle and powerful impact on the trajectory of your company, and your wealth and impact as a leader. WHAT...

My personal 5-year vision
In this article I explore 3 things: How to tell if you’re surrounding yourself with the high caliber people you NEED to succeed as a 7-figure queen of business; My personal 5-year business vision 5 tips to help you create a vision that will make you impactful and...

Are you “collaborating” or abdicating your power?
If you spend more time asking other people what they think, rather than taking the time to tune into what YOU think, this will be the most essential thing you read this month. That’s because you may be abdicating your power under the guise of being “collaborative.”...

Seeking Powerhouse Executive Coach– $100K first year
I am looking for a smart, results-oriented Executive Coach who is ready to empower other women entrepreneurs and make $100K in her first year. I am seeking a strong self-starter who is wise, strategic, and can follow a proven coaching system that helps women...

How to Lead a 4 Hour Company Strategic Planning Session
Would you like the strategic planning agenda I use with my team to kick off our 2020 planning process? I walk through my agenda, how to run the meeting AND the mistakes you need to avoid in this episode of Fierce Feminine Leadership. Listen here.

11 Real Life Statistics From 1Million + Downloads of My Podcast
This month, our podcast Fierce Feminine Leadership (now Power + Presence + Position) crosses one million downloads. Creating and hosting the show is hands down one of my most FAVOURITE business activities. And on an hourly basis, podcasting is also one of the most...

Q4 is THE SINGLE MOST IMPORTANT QUARTER FOR WOMEN ENTREPRENEURS.
Your customers are in buying mode — are you blending in or genuinely capturing their attention? You’re mapping out initiatives for 2020 — are you slouching in what’s doable or are you boldly owning what’s possible? Q4 is not a time for mindless pirouetting my fierce...

The Beautiful No with Oprah Executive Producer Sheri Salata
IF YOU’VE EVER STRUGGLED WITH A MAJOR SETBACK IN YOUR BUSINESS, THIS ONE'S FOR YOU. 👇🏽 Before Sheri Salata landed her first role on the Oprah Winfrey Show, she was reeling from a significant stumbling block in her career. She was 35 and had just...

How to Insource Approval, Outsource Willpower
DON’T LET YOUR DETERMINATION AND GRIT SINK YOUR BUSINESS. Growing up, my motivation came from a singular source: ME. My parents didn’t have to tell me to do my homework. I was on it. They didn’t have to tell me to practice for my cross-country race. I was already...

This is one of the biggest boys clubs out there and it is absolutely shaping how YOU think about your business.
When it comes to the world of business books and which ones get: A) Published, and… B) Praised… . ...there is a huge gender divide that doesn’t appear to be budging anytime soon. This is just another example of how women’s voices are missing from elevated...




