WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:
Crisis Leadership with Ali Brown: How To Lead with VISION in the Next 90 Days
How do we as women entrepreneurs stay focused on the future in the midst of so much turmoil? How do we lead bravely when we feel fearful and vulnerable ourselves? And how do we lead with vision during a time of crisis? In this episode of The 2%: Scaling Strategies for...
Triple your long term productivity by burning yourself out completely
The best way to be more productive is to completely burn yourself out. This is a drastic claim, I know. And I’ll take it up a notch. The best way to create sustained, long term productivity is to burn yourself out each and every day, 1000%. Until you do this, your...
Should you launch a recession-ready offer?
Do you need to launch a new service or product in response to the #covid crisis? Are you concerned your current offerings won’t sell in today’s economy? During tough economic times, high performing entrepreneurs pivot to meet the needs of their customers. But there’s...
How to pitch prospective clients TODAY (The Non Desperate Way)
Are you looking for new revenue streams that will keep your cash flow going TODAY? Has the ongoing crisis got you uber-focused on how to close sales NOW to ensure your business continues? Entrepreneurs -- you know you need to sell in order to keep your business going....
How to run a powerhouse virtual team: 5 tips for entrepreneurs with Tara Powers
Have you suddenly found yourself working with a virtual team? Or have you worked with a virtual team for years, but are looking for strategies to maximize your team’s effectiveness? Last week, I hosted an interview with virtual team expert and leadership coach, Tara...
Should You Cut Your Prices In A Downturn?
The pricing decisions you make TODAY are going to impact your business TODAY and for up to 3 years after the economy recovers. So if you are considering: Slashing your prices... Offering some of your services for FREE... Or Introducing new, low-cost offers... Then you...
How To SELL During A Crisis
Is it OK to sell during a global pandemic? Should you double down on your sales outreach in order to hit your revenue targets? Should you relax your sales efforts during this unprecedented time? Are people too panicked and distracted to buy, sign contracts or make...
(Marketing) My content creation process
If you are concerned about the impact the Coronavirus might have on your business, keep reading. The best DEFENSE against any business turmoil is… A strong OFFENSE. How do you create a strong offense in business? Killer marketing. NOW is the time to show up for your...
Is it okay to market your business during a crisis?
Women entrepreneurs: Is it okay to market your business during a crisis? Will you get backlash from promoting your company in the midst of a pandemic? And if you do decide to increase or maintain your marketing, what should you say and how should you say it? During...
How To Beat Procrastination
It’s a crime really. I’m talking about the epic amounts of time you waste not doing the things you know you must do… Putting off difficult conversations. Holding off from marketing yourself online. If there’s anything these past few Corona virus-filled weeks have...
My Freelancer to CEO Moment…
I will never forget the moment I switched from being a “freelancer” to being a CEO. I had just wrapped up a consulting gig with a celebrity client. The money was great, but the work was demanding. I had spent literally ALL my time over a 4-month period delivering on...
The psychology of selling A LOT of things
“Oh, that ALWAYS happens.” I had just confided in a colleague about some mindset challenges I was experiencing as my business crossed the 7-figure mark. In a word: I was afraid. I was concerned people would think I no longer had time for them. I was worried people...
(Sales Training) How To Compete In A Saturated Market
Fierce One, I have two resources to help you improve your sales. How to compete in a saturated market Does the world REALLY need another (insert your specialty here)? If you operate inside a “saturated” market, you will want to watch this micro-training I released...
Buying Psychology — The Before and After Principle
It’s time to END the insanity. I’m talking about the insanity of brilliant women entrepreneurs like you… Women who conduct themselves with high integrity and create extraordinary value for their clients… Yet still struggle to generate consistent monthly cash flow....
The 3 Critical Mental Shifts To Help You Sell More
It’s a basic rule of entrepreneurship. You have to sell things. Selling is one of the most important activities that happens in your business. But you might be telling yourself the following: I’m uncomfortable selling. I don’t like the selling process. I hate being...
Black Women and Entrepreneurship, 7 Important Stats You Need to Know
You probably don’t know this one powerful fact about women’s entrepreneurship... When it comes to starting businesses, Black women are leading the charge in a BIG way. In honour of Black History Month, we’ve pulled together SEVEN important stats about Black women...