WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:
High Ticket Group Programs: The Unfiltered Truth
Everything you need to know about creating & launching high ticket programs
How To Ruthlessly Prioritize Your Workday
These are the three strategies I use with ruthless relentlessness to manage my workday.
How to handle people talking negatively about you
People talk way more trash about women than they do about men. One study from researchers at the University of Amsterdam found that not only do female political candidates receive less media coverage than their male peers…But the small amount of coverage they DO receive is much more likely to be negative, or damaging to their “viability” as a candidate.
The Ultimate Guide to Social Selling for Women Entrepreneurs
Everything you need to know about using social selling to generate leads and increase revenue from women’s business coach Eleanor Beaton, in one complete guide.
How I Transformed My Weekly Calendar
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
The Ultimate Guide to Personal Branding for Women Entrepreneurs
Everything you need to know about building a powerful personal brand from women’s business coach Eleanor Beaton, in one complete guide.
Why You Should Obsess Over Your Market Position.
In any industry or niche, the top 3 players get almost all the spoils. The single task that will drive the most value for your company in 2021 is to refine your niche and market position.
The Ultimate Time Management Tool for Women CEOs
The best way for women entrepreneurs to manage their time is to maximize the time spent on the things that produce the best results. In any business, there are going to be some specific big levers that you can pull that are going to get you 80% of the results.
Biz lessons from the highest paid human in television
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
The most important part of my 2021 business planning
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
EP429: 15 Minutes of Grit
Do you know the exact activities you need to do to produce revenue in your business? For most founders and entrepreneurs, there is seriously just one or two core activities that you do to make money. But, I know that many of you wouldn’t be able to tell me what those activities are.
EP428: The Power of Association with Corey Poirier
Corey Poirier is an author, public speaking coach, and multiple-time TEDx speaker who has presented to hundreds of thousands of attendees. An expert on interviews, Corey has interviewed over 6500 guests and is highly committed to his craft.
Don’t cast your pearls before swine
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
EP427: Why I Won’t Shake My Booty for Mark Zuckerberg
Have you noticed all the dancing and pointing on Instagram reels lately? Women are dancing and pointing and the algorithms are loving it, which is why so many smart marketers whom I adore are doing it. It works. However, I won’t be dancing and pointing any time soon....
How to pivot your business from offline to online during COVID-19, with Heather Odendaal of WNORTH
Behind the scenes of how one women’s leadership company pivoted from online, to offline, to online again. With Heather Odendaal. 👇🏽 In this conversation with Heather Odendaal of WNORTH, we will discuss: - Heather’s top tips for transitioning from an...
How To Ensure Your Marketing Does NOT Contribute To The Noise
Are you worried that any marketing you do TODAY will get lumped into the online noise? Are you having thoughts like: “Everyone is ‘Zoomed’ out…I can’t offer a webinar...” OR “People are SICK of meeting online, I’ll hold off until this thing blows over...” OR ”I’m...