WELCOME TO ELEANOR’S BLOG
As a woman entrepreneur, your job is to build the business ONLY YOU can build.
The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.
You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.
I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.
If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.
Why? Because it’s funny, smart and genuinely helpful.
IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.
HOW I TRANSFORMED MY WEEKLY CALENDAR
In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.
BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION
Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.
THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING
If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.
DON’T CAST YOUR PEARLS BEFORE SWINE
Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.
Then continue reading here:
Beware of Validation Vampires
Businesses that LAST know how to SURVIVE and THRIVE. And if you sell any kind of coaching, consulting or services, there is ONE THING that will impact your “survive and thrive” factor more than almost anything else: WHO you work with.
You have been warned…
Your competition is about to get stiffer, and to leverage the Warren Buffet quote here, it’s time to suit up, lean in and be untouchably excellent, my queen.
Regarding asinine “ideal client” worksheets
“Ideal Client Avatar” worksheets are the iPod Shuffle of marketing tools. They are outdated, unsophisticated and will do PRECIOUS LITTLE to help you scale your company with a clearly defined niche.
Stiletto sales are declining. Here’s what you need to know.
When you know and utilize this element of BUYER PSYCHOLOGY to your advantage you make a lot more money, fill your business with clients you’d go to the wall for, and do work that is so original and powerful you become untouchable in your category.
Here are the 2 macro forces shaping your biz in Fall 2021
In this post I will share the two major forces shaping the world of your business in Fall 2021 and how to prepare and protect yourself AND capitalize.
My Half-Year in Review
I LOVE it when people I respect share details of their “year in review”. So I decided to do an epic “Half-Year in Review” post where you will discover the 20 projects I accomplished in the business in the first half of 2021.
Stop marketing on rented land
I’m not saying abandon the big platforms altogether. I’m saying…don’t let your livelihood be collateral damage in the Instatok wars. First off, you need an email list — arguably the most valuable marketing asset in any business. Second off, you are going to need to cultivate and project a persona and brand that is way more interesting than the hordes of Instatok finger pointers.
Behind the scenes of my work week
My post from Tuesday about how I spend my time got a lot of questions and feedback, so I thought I would share a breakdown of how I spent my time this week
Stop marketing to people who aren’t on your “level”
Marketing beneath you is dumb and damaging. I see entrepreneurs marketing “beneath” them all the time
3 Superbly Useful Calculations I Perform on Myself
The 3 calculations I personally use to help me grow the things that matter.
Full Time Certified Executive Coach
SafiMedia is Hiring: Full Time Certified Executive Coach We are looking for a superstar, certified executive coach to join our team. At Safi Media, we teach women how to make $1M per year selling knowledge and expertise. We’re on a mission to double the number of...
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The Ultimate Guide to Scaling a Service-Based Business
After a decade of interviewing CEOs, working with women entrepreneurs, and building my own 7-figure business, I can say with certainty that there’s a deeper reason you started your service-based business: to make money and a difference in the communities you serve.
The myth that delegation saves time
One of the biggest myths about effective delegation is that it saves time in the short term. In my experience, this is often untrue. Delegating saves time in the LONG TERM.
Marketing secrets from the Bible
Success leaves clues, ladies. So let’s set faith and religion aside for one moment to analyze the storytelling structure of The Bible. Because the Bible’s storytelling structure is completely genius. And learning how to be a better storyteller can help your marketing AND communication immensely.
Stop being “Marketer of the Month” for your competition
I made a crucial and costly mistake that would end up sending dozens of would-be buyers directly to the coaching offers of my competitors. I failed to make consistent strong offers to work with me. Make strong offers and make them regularly.