Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster.
Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully.
In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.
Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement.
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Today on the Power + Presence + Position Podcast:
- Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing.
- How Pamela has applied the ecosystem marketing lens on her own business.
- The power of looking at the people who are already congregating in your orbit.
- Why ecosystem marketing is the antidote to your marketing feeling exhausting.
- The principles of really effective partnerships.
- How you can leverage the power of tiny marketing actions to up-level your business.
- The difference between empire mentality and being an ecosystem upholder.
Resources Mentioned:
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- Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator!
- Learn how to build a seven-figure foundation in The Incubator.
- Get the free course, Selling with Story, here!
- Click here to apply for one of my programs.
- Pamela Slim: Website | Learning Lab | Podcast
- The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim
- Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim
- Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
- Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain
- Free Trait Theory – Brian Little
- Sean Blanda
