Confidence is Non-negotiable for Women Entrepreneurs

Hello Fierce One, I’m heading to the beach for a week of R&R. One of the things that fascinates me about the ocean is its myriad dimensions: shifting colours, textures, moods, sometimes all in the space of a day. Confidence is oceanic like that. It’s a blanket...

No Matter What

Hi Fierce One, Do you engage in daily battles with yourself? Do you ever attempt to negotiate (with yourself) about commitments you’ve made or things you promised yourself you’d do? Example: Last Saturday I told myself I’d go for a run. But when it came time to...
Athleta CMO Andréa Mallard on Creativity in Business

Athleta CMO Andréa Mallard on Creativity in Business

Athleta’s Chief Marketing Officer,  Andréa Mallard, has used creativity to build what can only be described as a BRILLIANT career. After graduating first in her class from Queens University, and then again from the prestigious London School of Economics, Andréa went...

Let’s Work Together Face to Face…

Hi Fierce One, I’m tapping this one out on a Friday afternoon. The team has gone home, my husband is making dinner, and I’m picking up the red wine on my way home. I had two interesting conversations today. In one, a female entrepreneur shared that she wonders why she...
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