WELCOME TO ELEANOR’S BLOG

As a woman entrepreneur, your job is to build the business ONLY YOU can build.

The job of this blog is to give you the inspiration, tools, ideas, support and well-timed humour you need to see it through.

You’re not here to follow some else’s formula, toil for paltry money or coast below your potential.

I’m not here to enable mediocrity, enforce a culture of overwork, or present you with fluff and thinly veiled regurgitations of other people’s ideas.

If, having read this far, we see eye to eye, then I encourage you to IMMEDIATELY sign up for my newsletter. It is CONSUMED by thousands of intelligent women each week, including some of the best-known leaders and coaches in the women’s entrepreneurship space.

Why? Because it’s funny, smart and genuinely helpful.

IN THE MEANTIME, HERE’S WHAT YOU SHOULD READ FIRST.

HOW I TRANSFORMED MY WEEKLY CALENDAR

In 2018, I had 29 hours of scheduled time: meetings, coaching sessions, classes etc. Flash forward to 2021 and my unscheduled hours have dropped by 67% to 9.6 hours per week. My calendar used to make me want to cry. Today I have a lot of open, unscheduled time. It’s pretty awesome.

Judge Judy meme

BIZ LESSONS FROM THE HIGHEST PAID HUMAN IN TELEVISION

Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.

THE MOST IMPORTANT PART OF MY 2021 BUSINESS PLANNING

If you are like most entrepreneurs, you will fill your strategic plan with a lot of activities that produce very very VERY limited results… And you will likely devote too little time to the one thing that generates ALL THE VALUE.

DON’T CAST YOUR PEARLS BEFORE SWINE

Don’t waste your breath serving up your message and offer to the wrong audience because. Not only will they ignore, overlook or undervalue you. Their apathy or misguided criticism will crush your confidence and SINK you. There is no marketing tactic, launch strategy or copywriting formula that will help you if you are casting pearls before swine.

Then continue reading here:

The First and Most Critical Step in Scaling From 6 to 7 Figures

The First and Most Critical Step in Scaling From 6 to 7 Figures

This is the first installment of a free, 3-part evidence-based email course that reveals the 3 critical factors in scaling a service-based business from 6 to 7 figures in revenue. You’ll learn WHY service based businesses are so difficult to scale; The first and most critical step you need to take to scale your service business; How to reduce complexity in your business; Why you don’t need to “ dumb down” your work in order to scale; and Why conventional scaling advice can under-serve women entrepreneurs.

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3 Critical Factors in Scaling Your Service Business From 6 to 7 Figures

3 Critical Factors in Scaling Your Service Business From 6 to 7 Figures

Women buisness owners are under-represented, under-reserached and underserved by the majority of available advice. Just 18% of all women-owned businesses generate over $100K per year in revenue. And 2% of women-owned businesses in North America generate over $1M in revenue. To scale to seven figures, women founders deserve more comprehensive, strategic and evidence-based approach to scaling.

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Case Study: Finding Your Niche

Case Study: Finding Your Niche

As a result of implementing the Preeminent Positioning Strategy, Eva repositioned herself from a generic marketer to be in a Category of One as a thought leader advisor and trainer. She now helps women entrepreneurs amplify their influence and expand their wealth and power through thought leadership and her slow marketing philosophy.

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Case Study: Amplifying Impact

Case Study: Amplifying Impact

Since joining forces with Safi Media in Power + Presence + Position and The Incubator, Karen has seen consistent revenue growth. This May, her private practice’s gross income is up almost 30% from the same time last year. Meanwhile, her net operating income is up 210%. Find out how she did it.

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Case Study: Designing a Business

Case Study: Designing a Business

Since joining forces with Safi Media in Power + Presence + Position and The Incubator, Lorrie Rand and Judy Obersi, Co-Founders of Habit Studio, experienced a huge mindset shift towards their business, reporting a 40% annual increase in revenue and securing 1.5 million in signed contracts.

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Women’s Success Stories: Making the Case for Business Case Studies

Women’s Success Stories: Making the Case for Business Case Studies

Safi Media is introducing a series of business case studies. These are long form, in-depth stories that will take you behind the scenes with women who we know you’ll be able to relate to — interesting, dynamic, successful women entrepreneurs. We’re doing this so you can learn exactly WHAT these women did and HOW they did it. We want to help you make the same significant leaps toward a 7-figure business.

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Case Study: How to Create a $500K Offer

Case Study: How to Create a $500K Offer

The scalable offer Moe Carrick designed with Safi Media has generated close to $500K USD in sales in an 18 month period. The company is on track to surpass $1M USD in revenue in 2022. After decades of being the lynchpin of her company, Moe’s business is now truly scalable and capable of running without her.

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Subtraction as a growth strategy

Subtraction as a growth strategy

My boundary is that I will not create an offer that can’t be a 7-figure revenue stream. That one sentence sums up Safi Media’s growth strategy. Go deep and be excellent at the few things you take on.

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How to Sell to Women

How to Sell to Women

In this blog post, we are exploring one of the most powerful forces driving the global economy: WOMEN BUYERS. Whether you sell B2B or B2C, high-end furniture, SAAS, life coaching, or books, Chances are that WOMEN are often making the decision to buy from you or not. Knowing how to connect with, build trust with, and most importantly RESPECT women buyers is really important if you want to sell to them. And trust me. You want to know how to sell to them.

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The leadership skills required to build a business

The leadership skills required to build a business

One of the big things that drains energy for me is TASK SWITCHING. Doing too many types of things in a single day. I noticed that when I had a day with lots of task switching, really high-value activities – like a podcast interview, for instance – felt like distractions because my brain was tired. Here’s how I changed my schedule to optimize my time.

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